About
Ken Rona, Ph.D.
Data scientist and AI executive. Four companies founded, twenty years across the programmatic supply chain, and a PhD in behavioral economics.
Ken Rona holds a PhD in behavioral economics from Duke University and was a practicing data scientist before the term existed. He has spent the last twenty years helping every part of the programmatic supply chain apply data science to business results — buy side and sell side, platforms and publishers.
He has founded or been part of the founding team at four companies:
- Chalice Custom Algorithms — custom bidding algorithms built around a client's own business KPIs.
- FxM — digital media procurement and financing.
- SWYM — AI-driven decisioning and control for the media ecosystem.
- QuantumPath — the agentic media planning and buying platform built for traders, by traders. JWX and QuantumPath announced an exclusive agreement in April 2026.
Ken is currently Chief AI Officer at JWX, the merged JW Player and Connatix business. He is also the publisher of the Refacto AdTech and AI newsletters. The Ad Lab is his own venture, run in his own time and on his own infrastructure.
Get in touch
Email ken@thedigitaladlab.com, or find Ken on LinkedIn.